{"id":1128,"date":"2025-05-06T21:41:42","date_gmt":"2025-05-06T21:41:42","guid":{"rendered":"https:\/\/christinadoss.com\/?p=1128"},"modified":"2025-05-06T21:41:42","modified_gmt":"2025-05-06T21:41:42","slug":"cascade-health-services-brand-identity","status":"publish","type":"post","link":"https:\/\/christinadoss.com\/?p=1128","title":{"rendered":"Cascade Health Services \u2013 Brand Identity"},"content":{"rendered":"\n<p><strong>Overview<\/strong><br><strong>Client:<\/strong> Cascade Health Services<br><strong>Industry:<\/strong> Healthcare \/ Post-Acute Rehabilitation<br><strong>Project Type:<\/strong> Brand Identity System \u2013 Stationery &amp; Print Collateral<br><strong>Role:<\/strong> Creative Director and Lead Designer<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Objective<\/strong><br>Cascade Health Services needed a refined, cohesive stationery system that would reflect the integrity, professionalism, and compassionate care their facilities are known for. The goal was to modernize their visual identity for consistency across print and digital communications while reinforcing their values of kindness, community, and quality care.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Strategy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Refresh the visual identity to improve alignment with Cascade\u2019s mission and high standards of care.<\/li>\n\n\n\n<li>Create a clean, professional system with elements adaptable across multiple facilities and internal departments.<\/li>\n\n\n\n<li>Use the brand\u2019s leaf-like emblem to convey growth, care, and vitality throughout the designs.<\/li>\n\n\n\n<li>Ensure accessibility and clarity through consistent typography, spacing, and layout hierarchy.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"441\" height=\"588\" src=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-2.jpg\" alt=\"\" class=\"wp-image-1131\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-2.jpg 441w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-2-225x300.jpg 225w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-2-370x493.jpg 370w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Role and Responsibilities<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Designed the full stationery suite including letterhead, business cards, envelopes, notepads, and presentation materials.<\/li>\n\n\n\n<li>Integrated brand iconography and brand colors into usable, scalable print assets.<\/li>\n\n\n\n<li>Ensured production-ready files met commercial print specifications.<\/li>\n\n\n\n<li>Collaborated with facility and leadership teams to tailor messaging for employee and patient-facing communications.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Creative Highlights<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The bold blue palette and organic brand mark were applied strategically to communicate strength and compassion.<\/li>\n\n\n\n<li>Letterhead and envelope systems included subtle watermarked graphics for added visual interest without compromising legibility.<\/li>\n\n\n\n<li>A spiral-bound branded notebook added a modern internal-use touch for meetings and onboarding.<\/li>\n\n\n\n<li>All designs prioritized clean space, clarity, and professionalism suitable for clinical and administrative use.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/Cascade-Stationary-Set-2.png\" alt=\"\" class=\"wp-image-1139\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-21.png\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1134\" src=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-21-1024x576.png\" alt=\"\" class=\"wp-image-1134\" srcset=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-21-1024x576.png 1024w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-21-300x169.png 300w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-21-768x432.png 768w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-21-370x208.png 370w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-21-760x427.png 760w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-21-270x152.png 270w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-21.png 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-1.png\"><img decoding=\"async\" data-id=\"1132\" src=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-1.png\" alt=\"\" class=\"wp-image-1132\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/Cascade_Envelope2_v2-1.png\"><img decoding=\"async\" data-id=\"1141\" src=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/Cascade_Envelope2_v2-1.png\" alt=\"\" class=\"wp-image-1141\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cascade-5.png\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1137\" src=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cascade-5-1024x576.png\" alt=\"\" class=\"wp-image-1137\" srcset=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cascade-5-1024x576.png 1024w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cascade-5-300x169.png 300w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cascade-5-768x432.png 768w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cascade-5-370x208.png 370w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cascade-5-760x428.png 760w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cascade-5-270x152.png 270w, https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cascade-5.png 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1282\" height=\"720\" data-id=\"1133\" src=\"https:\/\/christinadoss.com\/wp-content\/uploads\/2025\/05\/cas-mobile.gif\" alt=\"\" class=\"wp-image-1133\"\/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cascade facilities across Texas adopted the updated branding across offices, correspondence, and new employee kits.<\/li>\n\n\n\n<li>Enhanced perception of professionalism and unity across all branded touchpoints.<\/li>\n\n\n\n<li>The flexible system scaled easily to new centers as Cascade Health Services expanded operations.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OverviewClient: Cascade Health ServicesIndustry: Healthcare \/ Post-Acute RehabilitationProject Type: Brand Identity System \u2013 Stationery &amp; Print CollateralRole: Creative Director and Lead Designer ObjectiveCascade Health Services needed a refined, cohesive stationery system that&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/christinadoss.com\/index.php?rest_route=\/wp\/v2\/posts\/1128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/christinadoss.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/christinadoss.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/christinadoss.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/christinadoss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1128"}],"version-history":[{"count":1,"href":"https:\/\/christinadoss.com\/index.php?rest_route=\/wp\/v2\/posts\/1128\/revisions"}],"predecessor-version":[{"id":1143,"href":"https:\/\/christinadoss.com\/index.php?rest_route=\/wp\/v2\/posts\/1128\/revisions\/1143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/christinadoss.com\/index.php?rest_route=\/wp\/v2\/media\/1138"}],"wp:attachment":[{"href":"https:\/\/christinadoss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/christinadoss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/christinadoss.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}