Overview
Client: Westgrove Capital
Industry: Financial Services / Senior Care Investment
Project Type: Brand Identity & Visual System
Role: Creative Director and Lead Designer
Objective
Westgrove Capital, an advisory group specializing in senior care acquisitions and financial partnerships, needed a brand identity that embodied trust, professionalism, and financial prestige. The goal was to design a refined system that felt timeless and established—conveying their discreet, relationship-first approach.
Strategy
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Create a monogram logo that evokes heritage and professionalism.
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Use gold tones and embossed textures to reflect financial strength and high-value service.
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Apply branding across polished, tactile applications: signage, textiles, glass etching, and premium print.
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Develop a brand identity that instills confidence and positions Westgrove as a leader in the investment space.
Role and Responsibilities
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Designed the core monogram logo using the letters “W” and “C” within a custom frame.
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Oversaw all mockups and applications across apparel, etched glass, signage, and print.
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Directed branding treatments for executive items (cards, polos, glassware, and digital branding).
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Ensured all assets met high-end, professional standards for print and digital use.
Creative Highlights
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Monogram Logo with subtle asymmetry, conveying legacy and refined attention to detail.
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Gold-foil Embossing used on print and textile applications to add tactile sophistication.
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Etched Signage and Glasswork extended brand visibility in architectural and interior settings.
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Custom Apparel and branded glassware elevate executive presence and leave lasting impressions.
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Dark Slate and Cream Palette paired with gold detailing communicates premium positioning.
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Results
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Delivered a cohesive identity system that elevated Westgrove’s perception among investors and partners.
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Increased brand recognition and trust among senior care operators and industry professionals.
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Supported business development efforts with polished visual collateral for in-person and digital touchpoints.