Overview
Client: Cascade Health Services
Industry: Healthcare / Post-Acute Rehabilitation
Project Type: Brand Identity System – Stationery & Print Collateral
Role: Creative Director and Lead Designer
Objective
Cascade Health Services needed a refined, cohesive stationery system that would reflect the integrity, professionalism, and compassionate care their facilities are known for. The goal was to modernize their visual identity for consistency across print and digital communications while reinforcing their values of kindness, community, and quality care.
Strategy
- Refresh the visual identity to improve alignment with Cascade’s mission and high standards of care.
- Create a clean, professional system with elements adaptable across multiple facilities and internal departments.
- Use the brand’s leaf-like emblem to convey growth, care, and vitality throughout the designs.
- Ensure accessibility and clarity through consistent typography, spacing, and layout hierarchy.
Role and Responsibilities
- Designed the full stationery suite including letterhead, business cards, envelopes, notepads, and presentation materials.
- Integrated brand iconography and brand colors into usable, scalable print assets.
- Ensured production-ready files met commercial print specifications.
- Collaborated with facility and leadership teams to tailor messaging for employee and patient-facing communications.
Creative Highlights
- The bold blue palette and organic brand mark were applied strategically to communicate strength and compassion.
- Letterhead and envelope systems included subtle watermarked graphics for added visual interest without compromising legibility.
- A spiral-bound branded notebook added a modern internal-use touch for meetings and onboarding.
- All designs prioritized clean space, clarity, and professionalism suitable for clinical and administrative use.
Results
- Cascade facilities across Texas adopted the updated branding across offices, correspondence, and new employee kits.
- Enhanced perception of professionalism and unity across all branded touchpoints.
- The flexible system scaled easily to new centers as Cascade Health Services expanded operations.