Overview
Client: Hyphen Art House
Industry: Arts and Culture / Creative Education
Project Type: Full Brand Identity System
Role: Creative Director and Lead Designer
Objective
Hyphen Art House, a multidisciplinary arts studio and conservatory, needed a bold and versatile brand identity to support its programming, events, merchandise, and marketing initiatives. The goal was to create a system that captured the spirit of creative movement while remaining clean, modern, and flexible across digital and physical applications.
Strategy
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Create a timeless, architectural logo mark that could serve as both symbol and storytelling device.
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Build a brand system that would translate across signage, apparel, digital campaigns, and print collateral.
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Emphasize structure, rhythm, and creative energy in typography and layout.
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Develop scalable assets for long-term brand growth and expansion.
Role and Responsibilities
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Designed the core logo and visual mark, inspired by architectural forms and artistic balance.
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Led development of brand applications across signage, apparel (tote bags), business cards, and advertising.
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Art directed and produced campaign graphics, including street banners and billboards.
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Ensured consistency across formats, preparing final assets for both digital and print production.
Creative Highlights
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Logo design blends geometric balance with an arched frame, creating a symbol that feels both modern and timeless.
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Custom branding extended into street-level banners, dancer recruitment campaigns, and merchandise.
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Bold black-and-white brand palette supported by confident typography and selective use of accent colors.
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Design language reflects the studio’s blend of discipline, motion, and expressive freedom.
Results
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Provided a unified visual identity that positioned Hyphen Art House as a professional and inspiring space for artists and performers.
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Brand elements were adopted across all locations, events, and outreach materials.
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Supported increased visibility and successful launch of the Hyphen Conservatory program.