Overview
Client: Data IQ
Industry: Business Intelligence / Data Analytics
Project Type: Trade Show Booth and Brand Collateral
Role: Lead Graphic Designer
Objective
Data IQ required a visually impactful booth design to support their presence at a national data analytics conference. The goal was to position the brand as modern, insight-driven, and approachable while providing a seamless, engaging experience for attendees.
Strategy
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Extend Data IQ’s brand identity into a large-format, real-world environment.
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Design a booth layout that felt open, professional, and visually striking.
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Reinforce the company tagline “Better Insights Empower Better Decisions” across all touchpoints.
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Use brand colors, iconography, and structured layout to reflect the company’s mission and services.
Role and Responsibilities
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Designed all booth components including the backdrop, counters, table wraps, and supporting print materials.
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Translated digital brand elements into physical design assets suitable for trade show environments.
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Partnered with the internal marketing team to ensure brand consistency and message hierarchy.
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Oversaw print-ready file setup and worked directly with the booth vendor to ensure accuracy in production.
Creative Highlights
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Developed a clean, connected visual system using line and dot motifs to represent data flow.
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Ensured high visibility and strong contrast to support legibility in high-traffic environments.
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Created mockups to present to internal stakeholders before final production.
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Designed for scalability and future reuse at additional events.
Results
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Increased booth traffic by 40% compared to the previous year’s setup.
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Received positive feedback from event organizers, vendors, and internal stakeholders.
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Supported real-time demos and conversations that led to qualified lead generation during the event.